The Financial Conduct Authority (FCA) is an independent non-governmental body responsible for the regulation of the financial services industry in the United Kingdom. Its board is appointed by the Treasury and it is funded entirely by the Firms it regulates. One of the FCA’s statutory objectives is consumer protection. The FCA’s Principles for Business, Principle 6 (Customers Interests) states ‘A Firm must pay due regard to the interests of its customers and treat them fairly.’  CAERUS Financial strongly supports this Principle and, as such, is committed to providing the highest level of service to all of its customers.

The FCA’s objective is to create a fairer and more effective financial services sector. The aim of this page is to outline PFA’s approach to Principle 6 of the Financial Conduct Authority’s Principles for Business and how it will put it into practice.

This includes:

a) Paying due regard to customers information needs
b) Communicating information in a way that is fair and not misleading; and
c) Managing any conflicts of interests fairly.

CAERUS Financial Responsibilities

CAERUS will look at all areas of its business on a regular basis to ensure that:

CAERUS Appointed Representatives’ Responsibilities

CAERUS expects the fair treatment of customers to be central to the behaviour and values of all Firms. All staff and advisers are required to have a good understanding of what fair treatment means to both CAERUS and their own Firms and what their responsibilities are to ensure delivery of this to all Clients.

Whilst Firms may have their own policies on culture and leadership, business strategy, remuneration, incentives and staff recruitment and so on, it is essential that they follow CAERUS’ written and verbal guidance in order to integrate, as required, with sales process and advice, communications both internal and external, including financial promotions and stationery, staff recruitment and training, complaints and customer satisfaction. The central core principle with regard to everything a CAERUS Firm must do is to treat the customers fairly.


If you have a complaint about your Adviser or any financial advice you have received from your Adviser please contact us.

Intrinsic Complaints Department
Tel: 0191 241 0700
The Caerus Complaints Standards Guidelines can be found here
Riverside House
The Waterfront
Newcastle upon Tyne
NE15 8NY

If you cannot settle your complaint with us, you may be entitled to refer it to the Financial Ombudsman Service.
The Financial Ombudsman Service
Exchange Tower
London E14 9SR
Tel: 0800 023 4567